We help you make human-centered decisions with high-quality research and evidence in your company’s digital transformation journey. Through AI transition roadmaps, market intelligence, data-driven customer micro-personas, and strategic research, create measurable value across your business, products, and services. Your partner on this journey: D
Behind our solutions stand established technology stakeholders who provide reliable, uninterrupted service. We demand the same secure workflows from our vendors that we deliver to you.
Trademarks of their respective companies.
The difference is not the technology; it is the method that turns strategy into action.
"I do not know where to start yet."
Start with an AI Readiness Audit. In 4 weeks, get the full picture and a prioritized digital transformation roadmap for your company.
"I need to understand my customers better."
Micro-personas are exactly right for that. In 5 business days, we build evidence-backed user personas for you from your customer data and market signals.
"I am missing the signal in the market."
Start 24/7 monitoring across 70+ digital and physical data sources with Apollo Watchtower™. Track your brand’s and products’ real-world impact in real time.
"I have plenty of data but cannot create value from it."
With data ingestion optimization, move from insight to action in 4–6 weeks.
Let us define your starting point together. In a free 30-minute discovery call, we will assess together which service creates the most value for your most pressing questions.
Request a CallMost AI projects never make it past the pilot stage. Some that do reach production end up causing serious disappointment. Why? Because most companies never build a bridge between strategy and execution. Digital Intelligence Institute builds that bridge for you in 4 steps. Each step turns the previous one’s output into input. No decision is ever disconnected from data. And at the center of every step, people come before technology.
We use proven methods and tools from science and industry research, such as Baymard Institute and NN/g data. We share these transparently with your company throughout our collaboration.
Trademarks of their respective institutions.
We offer productized packages that scale from regional SMEs to international holding companies: duration, pricing model, and output are clear from the very start of the project.
Where and how should your company use AI?
We interview your leadership, observe your workflows on-site, and assess your technical and organizational capacity. At the end of a 4-week engagement, you are ready for the transformation journey with an AI Transformation Report and an Agentic Workflow Migration Roadmap. On this journey, we bring the most advanced consumer-research tools and methods for your industry.
Output: AI Transformation Report + a prioritized 90/180/365-day AI Agents (Agentic AI) Roadmap.
How would your business metrics be affected if you moved forward?
We design mini-experiments through simulations built on your own data and knowledge sources. This lets you forecast the likely impact of your decisions before implementation, at very low cost. For example, we forecast customer reaction to a new product using statistically grounded ‘micro-personas’ built on our own PersonAI™ method.
Output: Persona cards, statistical evidence package, labeled dataset, benchmark report, persona simulation transcripts.
Can you evaluate consumer and stakeholder feedback in real time?
With Apollo Watchtower™, we offer Turkey’s most comprehensive digital monitoring and analysis platform. Agentic UX Researcher™ scales usability testing for your digital products — at the industry’s best performance-to-price ratio.
Output: Weekly signal digest + real-time alerts + monthly executive summary.
You have the insight; how does it become effective action?
In your internal or consumer-facing AI-powered products and services, our system architects support your move from insight to implementation with our own proprietary tools. For example, we answer the question “Which LLM performs best for your chatbot?” with our own most comprehensive Turkish-language benchmark. Another example: since every company is now a media company, we guide your content production (GenAI) with reports and tools that pair human quality with AI power.
Output: Model selection report + cost projection + implementation plan.
Through the 7 automated stages below — each overseen by our human experts in the field — we transparently turn your data into synthetic customers built for prediction.
CSV, Excel, CRM exports, web analytics, survey results, review archives. We accept 12+ formats. We don’t expect you to clean the data — we handle that too.
A local language model determines what in your databases is a behavioral signal versus demographic or transactional data. RFM patterns are detected automatically.
Numerical data is scaled, categorical data is encoded. Reviews and survey responses are processed with multilingual embeddings — capturing not just what the customer said, but what they meant.
Using proprietary, high-performing algorithms for dimensionality reduction and density-based clustering, we base your customer segments entirely on your data.
The micro-personas inferred from your data carry a statistical behavioral fingerprint spanning every variable. The chosen language model writes a narrative bound strictly to that fingerprint. Hallucination risk is minimized.
Behind every claim: a p-value, a chi-square test, a bootstrap confidence interval, and verbatim quotes from source rows. If a cluster is too small to be reliable, we tell you so explicitly.
Structured persona cards, downloadable JSON/CSV, a dataset with every row tagged to its persona, and a benchmark report against your existing labels (LTV, conversion, CAC).
One card per segment: a memorable archetype name, behavioral signature, motivations, strategic opportunity, and recommended marketing approach. Formatted for client presentations.
A p-value, source rows, and confidence interval for every claim. Your answer to “where does this come from?” is ready.
Your original file comes back with two new columns: persona_id and persona_name. Ready for your CRM, BI dashboard, or next analysis.
Discovered segments are validated against the ‘ground truth’ we establish from our own Turkey sector data: existing categories, churn labels, NPS tiers, and more. Your analytics team can verify them independently.
Ask a persona a question, get a first-person answer — grounded in the statistics of real cluster members, with a confidence score. Ideal for message testing, sales scenarios, and product interviews.
We deliver a preview of the cards, evidence, labeled data, benchmark, and simulation within 5 business days — your first evidence-based launchpad for action.
Plenty of providers repackage products like GPT invisibly and call it a service. We never use any LLM “out of the box” — we harness the power of AI through fine-tuning on your own data and proprietary algorithmic design.
When sensitive data is involved, we run on a local LLM server; your data never leaves your infrastructure. Fully compliant with KVKK and enterprise data governance.
We do not write personas from intuition. Every behavioral claim is backed by a scientific test. Meaningless differences are not hidden — they are flagged.
Your answer to “how confident are you in this?” is ready: confidence score, sample-size band, p-value, and verbatim quotes… Truths built to convince even the most skeptical audience…
We do not stop at consulting; we build and operate the technology, and produce the outcome together with you.
Scattered data means blind decisions. We guide you in unifying data from CRM, web, mobile, and offline sources into a single platform; for every customer we build 360-degree, action-ready unified profiles.
We design custom architectures for intelligent assistants and AI-agent-driven workflows that predict customer behavior, generate marketing copy and content, and take automatic action by computing the customer’s next step.
Our proprietary algorithms personalize, in real time, the products, content, and offers your visitors see on your site or app — based on individual interests and past purchase behavior — measurably lifting conversion.
Every company is now a media company. We guide your content production with reports and tools that pair human quality with AI power: we use data to determine which topic resonates on which channel and in which tone, and build your production workflow on those findings.
Every industry has its own transformation equation. Our solutions are prepared by our industry-expert partners, tailored to the realities of your sector:
Cart-abandonment recovery, cross-sell, and product discovery; RFM-powered behavioral segmentation that separates loyal high-LTV customers from price-sensitive one-time buyers.
Risk profiles, engagement patterns, and churn indicators; data governance that builds trust and loyalty. Continuous validation against your CAC and LTV columns.
Discover early and last-minute bookers and the content that drives conversion. Works directly with your GA4 and CRM data.
Churn prevention; unifying dealer/store experience and digital channels into a single customer view.
Combine purchase data with survey and social-media feedback. In food, we measure consumer preference with electronic tongue systems and sensory analysis.
From skincare to makeup, cross-channel campaigns tailored to user preferences; catch trend signals early with Apollo Watchtower™.
Clustering by feature adoption, session frequency, and support topic; trial-to-paid conversion and 90-day churn-risk prediction.
Track content performance and audience segments in real time; predict subscriber churn and retain with personalized recommendations.
Add a data-driven persona deliverable to every client engagement within a week; differentiate with statistical evidence.
To make sense of scattered data, you first have to connect it — and that includes geospatial data in areas like supply chains. This has been our focus in projects we recently designed with public institutions in Turkey, including a ministry and a metropolitan municipality.
The nodes and flows on the map are representative data generated to show how the geospatial data model we build actually works; they contain no real customer data. Toggle the types on and off to see how the network recalculates.
AI platforms are becoming the new search engines. Users no longer see ten blue links — they see a single answer. Does your name appear in that answer, where does it rank, and how is it described? We build the GEO infrastructure that tracks the most critical metrics of AI-powered search, for you.
See the share of conversations where your brand is mentioned; understand how often you come up.
Understand your brand’s position within AI search results; uncover opportunities to improve your ranking.
Learn how AI perceives your brand: see what is going well and what needs fixing.
Track your ranking across the models that drive the most traffic and visibility.
See where you stand against the players that matter in your market.
How your brand is described in this question.
Capture the citations shaping your visibility and build your GEO strategy around them.
Brand mention is when an AI answer names your brand directly. Source attribution is when the answer is generated from your site or content, even if your brand is never named.
Tracking both answers two separate questions: does AI trust your content as a source, and does it recommend your brand? If you have one but not the other, you should act accordingly.
The brands, questions, and scores in the panel are representative data generated to show how the monitoring infrastructure we build actually works. Real measurement is carried out using the question set we define for your category and the models’ own live answers.
You do not need to overhaul your existing technology and tools. The solutions we build can be integrated within days into the platforms you already use.
Trademarks of their respective companies.
Six pillars that strengthen our value proposition:
The architectures and solutions we build are grounded in the latest scientific literature and the validated data and methodologies of international research organizations.
We design and run agile, cost-effective business experiments. For digital user surveys and behavioral research, we draw on the data-collection infrastructure of global platforms with broad reach.
Against rising cost projections for large language model (LLM) APIs, we develop data-sovereignty-based and financially sustainable technology transformation strategies for enterprises.
We test language models’ Turkish-language competency, reliability, and cultural alignment metrics with our own proprietary benchmark datasets, and report results in a format suited to your organization’s operational processes.
With Agentic UX Researcher™, we cut the cost of your user experience (UX) research by up to 85% — without sacrificing research quality.
We help you design user experiences that reinforce consumer trust, whose importance keeps growing in the AI era. We deliver our data-driven findings on consumer psychology and choice architecture through the validated MINDSPACE framework.
From qualitative to quantitative, from data to decision: each stage feeds the next.
We understand the true nature of the problem through in-depth interviews and field observation.
We examine your scattered data sources and design a cohesive, consistent database architecture aligned with your business goals.
We split audiences into meaningful clusters using validated algorithms, not subjective assumptions.
We make every segment model-ready with high-predictive-power features.
We quantify the likely outcomes of scenarios using statistical models.
We deliver the findings back to you as action-oriented intelligence that grounds your company’s executive decisions.
In certain projects, analyzing the customer experience to achieve business objectives requires additional hardware capabilities. For these engagements, we perfect the measurement process using biometric and neurotechnological systems. For instance, in the food industry, we analyze consumer preferences with electronic tongue systems that integrate chemical sensors with machine learning. In user experience research, alongside eye-tracking technologies, we utilize brain activity measurement devices (EEG) to gauge cognitive responses.
Guided by your business goals, we can answer all of your questions together — using scientific methods and grounded in data.
Which of my revenue streams are at risk from AI, and where are the opportunities?
→ AI Readiness Audit: a threat/opportunity matrix within 3 weeks.
What should my team prioritize, and where should we use AI?
→ Agentic Roadmap: a 90/180/365-day priority list with ownership.
Customer experience (CX) research is too slow and costly. How can we accelerate it without compromising insight quality??
→ Agentic UX Researcher™: We scale your research operations with AI agents, cutting costs by up to 85%.
Which LLM is right for us? How do I lower API costs?
→ Hybrid architecture + local model selection guide. We reduce your dependency on expensive cloud APIs with a scalable, cost-effective infrastructure at a fixed TL price.
What are my competitors doing? How do I protect my advantage?
→ Micro-personas + Signal Center: test competitor scenarios before going live, and keep feeding them with real-world field data.
How does my company appear in ChatGPT, Claude, and Gemini?
→ We continuously measure and improve how the market perceives your company and products with an AI Assistant Visibility sprint.
How do I measure the ROI of my AI investments?
→ Benchmark report: independently verifiable results against LTV, conversion, and CAC.
How do I manage KVKK and GDPR risk when exposing corporate data to LLMs?
→ With an on-premise local LLM deployment, your data never leaves your infrastructure. We also help you confirm compliance with legal counsel review.
We do not produce knowledge only for commercial purposes for our clients. We also carry out R&D for the public good and support the open-source research ecosystem.
A privacy-first, AI-assisted data-wrangling application we built for researchers. Your data never leaves your organization; it is compiled, cleaned, and made research-ready with AI assistance. As an institute, we publish it open-source and free of charge.
Let us send you the summary report of our benchmark study comparing the Turkish-language competence, reliability, and cultural alignment of current large language model versions.
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