Research  ·  Development  ·  Consulting

Turn Your AI Strategy Into
Action

We help you make human-centered decisions with AI, research, and evidence. Through digital transformation roadmaps, market intelligence, data-driven customer micro-personas, and strategic research, create real value across your business, products, and services. Your partner on this journey: D

HUMAN WISDOM, MACHINE POWER
Our Vendors

Uninterrupted power, from established partners.

Behind our solutions stand established technology partners who provide reliable, uninterrupted service. We hold our vendors to the same trust we ask of you.

Amazon Anthropic Docker Google Cloud Meta Microsoft NVIDIA OpenAI Hugging Face

Trademarks of their respective companies.

Market Realities

What is the market telling us?

0%
of CEOs in Turkey believe generative AI will transform their industries.
TÜSİAD & PwC
0%
is the share of CTOs who have a clear AI roadmap.
TÜSİAD & PwC
0%
of CEOs see AI as their #1 investment priority.
KPMG 2025
0%
Only 5% of first generative AI (GenAI) pilots deliver a return.
MIT NANDA

The difference is not the technology; it is the method that turns strategy into action.

Which One Is Right For Me?

Choose your service at a glance.

A

"I do not know where to start yet."

Start with an AI Readiness Audit. In 3+1 weeks, get the full picture and a prioritized roadmap.

B

"I need to understand my customers better."

Micro-personas are exactly right for that. 5 business days, an evidence-backed persona universe.

C

"I am missing the signal in the market."

Start 24/7 monitoring across 70+ channels with the Continuous Listening Center™.

D

"I have plenty of data but cannot create value from it."

With data ingestion optimization, move from insight to action in 4–6 weeks.

Let us define your starting point together. In a free 30-minute discovery call, we will assess together which service creates the most value for your most pressing questions.

Request a Call
Our Approach

Do not let strategy sit on a shelf.

Most AI projects never make it past the pilot stage. Why? Because the bridge between strategy and execution is missing. Digital Intelligence Institute builds that bridge for you in 4 steps. Each step turns the previous one’s output into input; no decision is ever disconnected from data — and at the center of every step is not technology, but people.

Strategy Simulation Signal Action
Method & Tools

Proven methods and tools.

We use proven methods and tools from science and industry research. We share these transparently with your company throughout our partnership.

Accenture Baymard Institute Boston Consulting Group Gallup Gartner Harvard Business School Nielsen Norman Group Pew Research Center Qualtrics TUIK TUIK

Trademarks of their respective institutions.

End-to-End Services

From strategy to action, in 4 steps.

Productized packages that scale from SME to enterprise: duration, pricing model, and output are clear from day one.

01

Strategy — AI Readiness Audit

3+1 WeeksFixed Price

Where and how should your company use AI?

We interview your leadership, observe your workflows on-site, and assess your technical and organizational capacity. At the end of a 4-week engagement, you are ready for the transformation journey with an AI Transformation Report and an Agentic Workflow Migration Roadmap. On this journey, we bring the most advanced consumer-research tools and methods for your industry.

Output: AI Transformation Report + a prioritized 90/180/365-day Agentic Roadmap (with ownership assigned to each item).

02

Simulation — Micro-personas

5 Business DaysFixed Price

How would your business metrics be affected if you moved forward?

We design mini-experiments through simulations built on your own data and knowledge sources. This lets you forecast the likely impact of your decisions before implementation, at very low cost. For example, we forecast customer reaction to a new product using statistically grounded ‘micro-personas’ built on our own PersonAI™ method.

Output: Persona cards, statistical evidence package, labeled dataset, benchmark report, persona simulation transcripts.

03

Signal — Continuous Listening Center

70+ Channels7/24Monthly Subscription

Can you evaluate consumer and stakeholder feedback in real time?

With the Continuous Listening Center™, we offer Turkey’s most comprehensive digital monitoring and analysis platform. Agentic UX Researcher™ scales your user research even further — at the industry’s best performance-to-price ratio.

Output: Weekly signal digest + real-time alerts + monthly executive summary.

04

Action — LLM Selection and AI Productization

2–6 WeeksFixed TL Price

You have the insight; how does it become effective action?

We stand beside you as you move from insight to implementation in your internal or consumer-facing AI-powered products and services. For example, we answer the question “Which LLM performs best for your chatbot?” with our own most comprehensive Turkish-language benchmark. Another example: since every company is now a media company, we guide your content production (GenAI) with reports and tools that pair human quality with AI power.

Output: Model selection report + cost projection + implementation plan.

How It Works

From your data to presentation-ready personas: 5 business days.

Seven automated stages, with human oversight at every one. Every step is transparent and shared with you.

01

Send Us Your Data

CSV, Excel, CRM exports, web analytics, survey results, review archives. We accept 12+ formats. No data cleanup is expected from you.

CSVExcelCRMGA4
02

We Analyze Your Data Schema with AI

A local language model determines which of your columns are behavioral signals versus demographic or transactional. RFM patterns are detected automatically.

Automatic SchemaRFM DetectionTransparent Plan
03

We Build Your Feature Space

Numerical data is scaled, categorical data is encoded. Reviews and survey responses are processed with multilingual embeddings — capturing not just what the customer said, but what they meant.

EmbeddingTurkish + English
04

Machine Learning Finds Your Segments

UMAP dimensionality reduction + HDBSCAN density-based clustering. The algorithms do not impose a segment count — your segments emerge from the data.

UMAPHDBSCANNatural Clustering
05

A Complete Persona for Every Segment

Every segment gets a “Digital Twin Profile”: a statistical behavioral fingerprint spanning every variable. The language model writes a narrative tightly bound to that fingerprint; hallucination risk is scored.

Digital TwinHallucination Score
06

We Verify Everything

Behind every claim: a p-value, a chi-square test, a bootstrap confidence interval, and verbatim quotes from source rows. If a cluster is too small to be reliable, we say so explicitly.

p-valueχ² TestiBootstrap CI
07

Presentation-Ready Output

Structured persona cards, downloadable JSON/CSV, a dataset with every row tagged to its persona, and a benchmark report against your existing labels (LTV, conversion, CAC).

Persona CardJSON / CSVLabeled DataBenchmark
What We Deliver

Everything your team needs to move from insight to action.

01

Persona Cards

One card per segment: a memorable archetype name, behavioral signature, motivations, strategic opportunity, and recommended marketing approach. Formatted for client presentations.

02

Statistical Evidence Package

A p-value, source rows, and confidence interval for every claim. Your answer to “where does this come from?” is ready.

03

Labeled Dataset

Your original file comes back with two new columns: persona_id and persona_name. Ready for your CRM, BI dashboard, or next analysis.

04

Benchmark Report

Discovered segments are validated against ground truth: existing categories, churn labels, NPS tiers, or continuous outcomes (revenue, CAC). Your analytics team can verify it independently.

05

Persona Simulation Transcripts

Ask a persona a question, get a first-person answer — grounded in the statistics of real cluster members, with a confidence score. Ideal for message testing, sales scenarios, and product interviews.

All of it in 5 business days.

The full package is in your hands within a week: cards, evidence, labeled data, benchmark, and simulation. Ready for a board presentation.

Why Us?

Academic-quality research and development, at the speed your business needs.

Every claim has evidence

We do not write personas from intuition. Every behavioral claim is backed by a statistical test. Meaningless differences are not hidden — they are flagged.

Your data stays on-premise

We run on a local LLM server; your data never leaves your infrastructure. Fully compliant with KVKK and enterprise data governance.

Every data format, every industry

Web analytics, CRM exports, product reviews, survey responses, call transcripts: if it has rows and columns, we can segment it. Turkish + English + mixed-language support.

Findings you can defend

Your answer to “how confident are you in this?” is ready: confidence score, sample-size band, p-value, and verbatim quotes. Built for audiences who push back.

Our Solutions

Solutions that connect data to revenue.

We do not stop at consulting; we build and operate the technology, and produce the outcome together with you.

CDP

Customer Data Management

Scattered data means blind decisions. We guide you in unifying data from CRM, web, mobile, and offline sources into a single platform; for every customer we build 360-degree, action-ready unified profiles.

AI Architecture

Custom Solution Architecture

We design custom architectures for intelligent assistants and AI-agent-driven workflows that predict customer behavior, generate marketing copy and content, and take automatic action by computing the customer’s next step.

Real-Time

Personalization

Our proprietary algorithms personalize, in real time, the products, content, and offers your visitors see on your site or app — based on individual interests and past purchase behavior — measurably lifting conversion.

Content

Content Production

Every company is now a media company. We guide your content production with reports and tools that pair human quality with AI power: we use data to determine which topic resonates on which channel and in which tone, and build your production workflow on those findings.

Industry-Specific Solutions

Every industry has its own transformation equation. We adapt our solutions to the realities of yours:

E-Commerce & Retail

Cart-abandonment recovery, cross-sell, and product discovery; RFM-powered behavioral segmentation that separates loyal high-LTV customers from price-sensitive one-time buyers.

Financial Services & Insurance

Risk profiles, engagement patterns, and churn indicators; data governance that builds trust and loyalty. Continuous validation against your CAC and LTV columns.

Tourism & Hospitality

Discover early and last-minute bookers and the content that drives conversion. Works directly with your GA4 and CRM data.

Automotive & Telecom

Churn prevention; unifying dealer/store experience and digital channels into a single customer view.

FMCG & Food

Combine purchase data with survey and social-media feedback. In food, we measure consumer preference with electronic tongue systems and sensory analysis.

Beauty & Cosmetics

From skincare to makeup, cross-channel campaigns tailored to user preferences; catch trend signals early with the Continuous Listening Center™.

SaaS & Technology

Clustering by feature adoption, session frequency, and support topic; trial-to-paid conversion and 90-day churn-risk prediction.

Media & Publishing

Track content performance and audience segments in real time; predict subscriber churn and retain with personalized recommendations.

Agencies & Consulting

Add a data-driven persona deliverable to every client engagement within a week; differentiate with statistical evidence. White-label option available.

Geospatial Intelligence

Bring all of the company’s data together!

To make sense of scattered data, you first have to connect it — and that includes geospatial data in areas like supply chains. This has been our focus in recent engagements with public institutions, including a ministry and a metropolitan municipality.

Layers

Node types

Representative data
Base map: © OpenStreetMap contributors
Vector tiles: OpenFreeMap · Visualization: DII
This visualization requires WebGL. Try enabling hardware acceleration in your browser and reloading the page.
0
Nodes Tracked
0
Active Routes
0
Daily Shipments (tons)
0
Sources Merged

The nodes and flows on the map are representative data generated to show how the geospatial data model we build actually works; they contain no real customer data. Toggle the types on and off to see how the network recalculates.

AI Search Visibility · GEO

How does AI see your brand?

AI platforms are becoming the new search engines. Users no longer see ten blue links — they see a single answer. Does your name appear in that answer, where does it rank, and how is it described? We build the infrastructure to track AI search’s most critical metrics for you.

Identify the questions that matter · Track your ranking · Act before your competitors do
Visibility
0share of chats

How often are you mentioned?

See the share of conversations where your brand is mentioned; understand how often you come up.

Position
rank within the answer

Where do you stand in the answer?

Understand your brand’s position within AI search results; uncover opportunities to improve your ranking.

Sentiment
0positive tone

How are you described?

Learn how AI perceives your brand: see what is going well and what needs fixing.

AI Visibility Panel Live monitoring Representative data

Visibility by model

Track your ranking across the models that drive the most traffic and visibility.

Competitive ranking

See where you stand against the players that matter in your market.

    Sentiment analysis

    How your brand is described in this question.

    Positive 0% Neutral 0% Negative 0%

    Sources feeding the answer

    Capture the citations shaping your visibility and build your GEO strategy around them.

      Brand mention ≠ source attribution

      Brand mention is when an AI answer names your brand directly. Source attribution is when the answer is generated from your site or content, even if your brand is never named.

      Why do we track both?

      Tracking both answers two separate questions: does AI trust your content as a source, and does it recommend your brand? If one is present and the other is not, the work needed is different.

      The brands, questions, and scores in the panel are representative data generated to show how the monitoring infrastructure we build actually works. Real measurement is carried out using the question set we define for your category and the models’ own live answers.

      Integration

      Seamless integration with your databases.

      You do not need to overhaul your existing technology and tools. The solutions we build can be integrated within days into the platforms you already use.

      Amazon Web Services Atlassian BigQuery Databricks Microsoft Azure Oracle SAP Salesforce Segment Snowflake

      Trademarks of their respective companies.

      Our Edge

      Leadership, made possible by method.

      Six pillars that strengthen our value proposition:

      Scientific Foundation

      Literature-Grounded Architecture

      The architectures and solutions we build are grounded in the latest scientific literature and the validated data and methodologies of international research organizations.

      NielsenIQKantarBCGGartnerCircanaKonda
      Experiment Design

      Agile Business Experiments

      We design and run agile, cost-effective business experiments. For digital user surveys and behavioral research, we draw on the data-collection infrastructure of global platforms with broad reach.

      GoogleYouTubeMetaAmazonNetflixProlific
      Data Sovereignty

      A Sustainable AI Economy

      Against rising cost projections for large language model (LLM) APIs, we develop data-sovereignty-based and financially sustainable technology transformation strategies for enterprises.

      Open-Source LLMOn-PremiseLlamaMistralHugging FacevLLM
      Benchmark

      Turkish-Language Competency Tests

      We test language models’ Turkish-language competency, reliability, and cultural alignment metrics with our own proprietary benchmark datasets, and report results in a format suited to your organization’s operational processes.

      MMLUMT-BenchHELMRAGASROUGE
      Agentic AI

      Agentic UX Researcher™

      With Agentic UX Researcher™, we cut the cost of your user experience (UX) research by up to 85% — without sacrificing research quality.

      MINDSPACE

      Consumer Trust and Choice Architecture

      We help you design user experiences that reinforce consumer trust, whose importance keeps growing in the AI era. We deliver our data-driven findings on consumer psychology and choice architecture through the validated MINDSPACE framework.

      Behavioral EconomicsNudgeChoice ArchitectureCognitive PsychologyHeuristics
      Neurotech

      Biometric and Neurotech Measurement

      We use industry-specific biometric and neurotech measurement systems across physical and digital environments. In the food sector, we analyze consumer preference with electronic tongue systems that combine chemical sensors with machine learning. In UX research, alongside eye-tracking technologies, we draw on brain-activity measurement devices (EEG) that capture cognitive responses.

      EEGEye-TrackingElectronic TongueGSRfMRIBiometrics
      Methodology

      Our 6-Stage Simulation Methodology

      From qualitative to quantitative, from data to decision: each stage feeds the next.

      01

      Qualitative Discovery

      We understand the true nature of the problem through in-depth interviews and field observation.

      02

      Quantitative Aggregation

      We examine your scattered data sources and design a cohesive, consistent database architecture aligned with your business goals.

      03

      Algorithmic Segmentation

      We split audiences into meaningful clusters using validated algorithms, not subjective assumptions.

      04

      Featurization

      We make every segment model-ready with high-predictive-power features.

      05

      Predictive Modeling

      We quantify the likely outcomes of scenarios using statistical models.

      06

      Qualitative Synthesis

      We deliver the findings back to you as action-oriented intelligence that grounds your company’s executive decisions.

      Questions We Can Answer Together

      Evidence-backed answers to the questions on your desk.

      Guided by your business goals, we answer these together using scientific methods and data:

      Which of my revenue streams are at risk from AI, and where are the opportunities?

      AI Readiness Audit: a threat/opportunity matrix within 3 weeks.

      What should my team prioritize, and where should we use AI?

      Agentic Roadmap: a 90/180/365-day priority list with ownership.

      Which LLM is right for us? How do I lower API costs?

      Hybrid architecture + local model selection guide. Fixed TL price.

      What are my competitors doing? How do I protect my advantage?

      Micro-personas + Signal Center: test competitor scenarios before going live.

      How does my company appear in ChatGPT, Claude, and Gemini?

      → We measure and improve it with an AI Assistant Visibility sprint.

      How do I measure the ROI of my AI investments?

      Benchmark report: independently verifiable results against LTV, conversion, and CAC.

      How do I manage KVKK risk when exposing corporate data to LLMs?

      On-premise local LLM deployment: your data never leaves your infrastructure.

      For the Public Good

      Open science, open source.

      We produce knowledge not just for our clients, but for the entire research ecosystem.

      Open Source · Free

      HermeticAI

      A privacy-first, AI-assisted data-wrangling application we built for researchers. Your data never leaves your organization; it is compiled, cleaned, and made research-ready with AI assistance. As an institute, we publish it open-source and free of charge.

      View on GitHub →

      Free Report

      Turkish LLM Benchmark 2026

      We will send the summary report of our benchmark study comparing large language models’ Turkish-language competency, reliability, and cultural alignment to your inbox.

      By submitting, you agree to the Privacy Notice.

      Thank you! The report will be in your inbox shortly.

      Contact

      Let us talk about your digital transformation strategy in 30 minutes.

      The first call is free. We respond within one business day.

      • A free, no-obligation initial assessment
      • A roadmap proposal tailored to your business goals
      • Guaranteed response within one business day

      Your information is used only to contact you.

      Thank you!

      Your request has been received. We will get back to you within one business day.